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Since Whyte began in 1999, our motto has been “performance by design”.
Since Whyte began in 1999, our motto has been “performance by design”. Our core R&D team, based in the Cotswolds, live, ride, test and design on the same roads and trails that you ride, and most importantly, in the same conditions – often worse. We know what it’s like to be wet and cold and trying to operate a seat-post quick release with frozen fingers – that’s why you’ll see that ours has a bigger lever than anyone else’s. It’s also why you’ll find Crud-Catcher mounts on our mountain bikes (we’ve spent too many afternoons picking grit out of our eyes after lunchtime rides not to), and it’s why we’ve taken a unique approach to geometry, designed to inspire confidence in all conditions on all different types of terrain.
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